Asian-Owned Business Tag

(Culturally Inclusive Design, Culturally Inclusive research, Mobile App Design)
Group of Asians
**Disclaimer: Because of NDA signed with the company, some material is limited and/or left out of the case study. If questions and/or concerns arise please reach out to me via email or number for more details.**

Overview

The Green Book Project has received quite a few insights from users about expanding their business tags. Users have noticed some are missing and have made quite a few suggestions. Because of TGBP’s inclusive mission and the feedback from the users, we created an additional business tag, Asian-owned, to allow users to easily describe if a business is owned by an Asian person.

MY ROLE

UX Designer
(End-to-End Design,
User Interviews,
Research)

MY TOOLS

Miro (Affinity Map),
SendGrid (Recruitment),
Zoom (Interviews),
Notion (Documentation),
and Figma (Design)

THE TEAM

Project Manager,
Software Developer,
and UX Designer

TIMELINE

May '22

What's The Green Book Project?

A crowd-sourced review app that helps users from marginalized groups (BIPOC, LGBTQ+, folks with cognitive and physical disabilities, etc) find welcoming and inclusive businesses. Think Yelp but with an inclusive lens! Its primary focus is helping folks from these communities (and allies!) discover spaces to frequent and/or avoid.

Problem at Hand

The Green Book Project has yet to complete its entire list of business tags for its post-review screen. Users wanting to highlight Asian-owned businesses were unable to do so at the moment because of the limited business tags.

Design Process

design process

The Solution

Asian-owned
Business Tags

Asian-owned business tags on TGBP

In the Post
Review Screen

Post review screen on TGBP

The Results Show:

Because of the addition of the Asian-owned business tag and redesign of the post-review screen, TGBP saw an increase in submissions for Asian-owned businesses and an uptrend in submissions of business tags in general.
graphic of 'MVP' and a scribbled list on a clipboard

What did I learn from this?

Conversations around cultural biases are tough yet super important! While they may be uncomfortable at times it is important to share how marginalized groups (or anyone for that matter) could be affected by a ‘measly’ design decision that could be deemed as insignificant to another group! Checking in, participating in these talks, listening to each others' different views, and pivoting if necessary will only be beneficial to the project and everyone’s well-being!

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